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Experience teaches well &
passion hones excellence.

Combining more than 25 years of customer service, business development, marketing, leadership and my passion for the hotel industry, I founded Consulting for Customer Delight &Brita Stiegler.


I enjoy hotel life, people, good hosts, and the nice things in life. As a child at my parents’ hotel I experienced early on how important practised hospitality is. Undergoing vocational training at the Steigenberger academy for hotel management, we were sworn to seeing each person as a guest, be they hotel guests or colleagues. I have adopted this attitude.


My professional career has taken me from hospitality marketing at Schöller to marketing, customer service and business development at The Coca-Cola Company. I was globally responsible for clients such as McDonald’s and Shell in leadership positions and guided teams across various continents.


I love to travel and have been to approximately 70 countries with stays in almost 3,000 hotels. Over the years I have experienced a great deal of hospitality, which has been reflected in sometimes good, and sometimes less good service. This is why I know what constitutes a guest- and customer-orientated service portfolio. My leadership responsibilities have sharpened my eye for the needs, well-being and potential of my teams. “I am here to make you sparkle” was a statement by one of my bosses – this had a profound impact on me.


Convinced by the principles of Positive Psychology, I help people and companies in service-orientated industries to achieve Customer Delight. All with a positive attitude, appreciative, solution-oriented and with a touch of humour. In me you will find an expert source of inspiration regarding consulting, training and coaching for strategic and operational topics. I am 100 % committed to both you and your team with passion, heart and energy. How can I inspire you?

Science for well-being and a fulfilling life.

Positive Psychology explores what makes life worth living and which conditions favour well-being and a good life. In my work I leverage the findings of Positive Psychology to significantly improve the attitude and motivation of your teams as well as the service experience of your guests.


MODUL University of Vienna

Lecturer for International Marketing


The Coca-Cola Company (excerpt)


  • Business Development Director NESTEA, Beverage Partners Worldwide – a JV of the Coca-Cola Company and Nestlé
  • Global Customer Director Petrol & Shell
  • Business Development Director McDonald’s EEMEA
  • International Marketing Manager McDonald’s
  • Key Account Manager McDonald’s Germany
  • Channel Manager, QSR, Fast Food, traditional gastronomy, Germany



Trade Marketing Manager, gastronomy and hotel industry

Brita Stiegler Expertise


  • Steigenberger academy for hotel management, Bad Reichenhall, Germany
  • University studies in business administration
  • Master Certificate in Hospitality Management, Cornell University School of Hotel Administration, New Jersey, USA
  • Certified Professional of Positive Psychology (cPPP DACH PP), DGPP, Berlin, Germany
  • Certified Consultant in Positive Leadership PERMA Lead® Profiler & 360ºFeedback, Ebner Team, Vienna, Austria
  • Systemic Business and Personal Coach, Coaching Akademie Berlin, Germany
  • Executive trainings at École hôtelière de Lausanne, Switzerland
  • Certified trainer for adult education, Group Austria, Vienna, Austria
  • Certified Design Thinking Master, XDi, Vienna, Austria
  • Certified Lego Serious Play Facilitator, Strategic Play, Hamburg, Germany
  • Certified Service Design Thinker, XDI, Munich, Germany
  • Executive School ‘#This is service design doing’ with Marc Stickdorn, Markus Hormess and Adam Lawrence, Design Thinkers Academy, Amsterdam, Netherlands
  • Strategyzer Master Class with Alexander Osterwalder, Strategyzer Academy, Berlin, Germany
  • Internship at Omnicom MediaGroup, Vienna; Sacher Hotelbetriebsgesellschaft, Vienna; Steigenberger Europäischer Hof, Baden-Baden

Well networked & certified

What also determines my work:

gut vernetzt